I’m a marketing generalist, specialised in the live arts and entertainment industry. Over let last 20 years I have worked with many arts and entertainment organisations including well-known agencies and a number of world-class artists, promoters and venues.
I help create everything from winning advertising to strong branding, launch plans, new websites, content strategy, email campaigns and more. I’m familiar with all key channels, how they connect together, and how they contribute to overall business growth.
I use the same holistic approach whether working with big commercial projects or non-profits on a budget (and more recently as a volunteer mentoring new, or newly online ‘Covid start-ups’). I work with teams as well as stats… and see beyond the latest trends to focus on what actually makes sense.
I’ve also worked in more than one set-ups where I was the only marketing person, so I know first-hand what it’s like to feel overwhelmed by the options available. I wished I had help then… which is why I enjoy coaching new or small businesses on marketing.
THINGS i’VE DONE BEFORE
Over the years I have led marketing projects or departments for some pretty awesome companies including (but not limited to):
Royal Albert Hall
Birmingham Repertory Theatre
BBC Countryfile Live
Monteverdi Choir/ John Eliot Gardiner
Notre Dame de Paris The Musical
I worked alongside exceptional clients, artists and producers to bring ambitious projects to life.
Working in those fast paced creative environments taught me to stay focused, down to earth, and bridge the gap between wonderful ideas and successful delivery.
Need to know more? Check me out on LinkedIn.
I CAN HELP YOU IF…
… You need help with any or all parts of your marketing, online or offline (whether troubleshooting existing projects or creating something new)
… You need a second pair of eyes from a specialist to help your project come to life
… You need someone to lead on your project, so you don’t have to think about it
… You’re finding it hard to prioritise your budget/ to do list to get the results you want
… You have been going it alone for a while, and you feel you’ve been wasting time (and/or money) with minimal results
… You’re too busy to think beyond daily tasks, and need a hand with strategic thinking.
ON A MORE PERSONAL NOTE
My superpower is... making complicated things simple
People say I’m organised, but I really just like to finish work quickly to have more time to chill (maybe eat ice-cream).
I’m originally from Bordeaux in France
I came to London for a six months internship back in 2002, then… life happened and I’m still there. Still a French girl at heart.
I’m a personal development fan
I believe having a happy work life can help us not only transform our wellbeing, but also make the world a better place (cheesy but true).
I'm a 'classically trained' marketer
I have postgrads from a TBS in France and City University London. I fell in love with marketing after realising it’s 100% about people (and you can do it without a suit, or Powerpoint).